Social Media for Authors
£99.00 Price excl. tax: £82.50
Self-paced course to help you navigate social media so you know which platform is for you, what works and what doesn’t, and how to build an audience.
Description
Social media can be a powerful tool for authors, not only for promoting their published books, but for building a profile and following for future publications. Crucially, it can also be an incredible tool for connecting, and building community, with other writers – an essential aspect of being a writer!
As a digital marketing professional with over ten years’ experience running organic and paid social media for brands large and small, Lauren wrote this course with authors in mind. Self-paced, and delivered through a series of videos, this course will help you decide which platform/s to be on, how to approach your social media, the magic of scheduling, how to come up with content, and tips and tricks used by social media professionals.
Lauren will walk you through the step-by-step process of creating Reels and TikTok videos, explains social media algorithms, and offers examples of authors doing well on the five major platforms.
At the end of this self-paced course, you’ll be able to dive into social media confidently, knowing what it can (and what it can’t) do for you.
Course details
lesson one: introduction
- Introduction to this course and your tutor, Lauren.
- The ‘Big Five’ social media platforms – what they are, and their pros and cons.
- Which platform is right for you?
lesson two: Instagram deep-dive
- The Instagram algorithm – how it works and what this means for you.
- Starting with niche.
- Creating Instagram content (including a step-by-step Reels tutorial).
- Instagram Stories: how to use them and tutorial.
- Hashtags and community.
- Key takeaways and actions.
lesson three: TikTok Deep-Dive
- How TikTok differs from Instagram (and its similarities).
- Quick TikTok tour.
- Trends, how to find them, and how to jump on one.
- Creating TikTok content (including video creation tutorial).
- Growing your following and community.
- Key takeaways and actions.
Lesson four: bluesky deep-dive
- Getting started on Bluesky.
- Bluesky tour, and getting to know Feeds.
- Posting content and finding community.
- Key takeaways and actions.
Lesson five: Facebook deep-dive
- Facebook personal accounts vs. author Pages.
- Facebook content and community.
- Facebook groups.
- Key takeaways and actions.
Lesson six: Pinterest deep-dive
- How Pinterest works vs. other social media platforms.
- Pinterest tour.
- Adding content to Pinterest.
- How Pinterest drives traffic to your website.
- Key takeaways and actions.
Lesson seven: meta advertising
- Basic principles of advertising.
- Audiences, and how to create them.
- Building an ad campaign (step-by-step demonstration).
- Key takeaways and actions.
Lesson eight: how to make sure social media doesn’t take over your life
- How to schedule posts in advance.
- Downloadable 8-week content plan.
- How to ignore social media altogether.
- Going back to the why.
- Final thoughts and actions.
1 review for Social Media for Authors
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Sarah Elavia (verified owner) –
If the thought of posting on social media makes you break out in hives, this course is the cure. Lauren takes the mystery out of online promotion, walking you through every major platform – Instagram, TikTok, Bluesky, Facebook, and even Pinterest. Her clear, friendly video lessons show you not just how to create posts and reels, but how to use each platform strategically and effectively.
You’ll learn how to find your audience, craft effective ads, and promote your work without sacrificing precious writing time. Lauren’s practical tips on batching content and scheduling posts make social media feel much less intimidating.
This course is suitable for both total beginners and those looking to refine their social media strategy. By the end, you’ll see social media less as a necessary evil and more as a space you can use on your own terms.